by Marcella de Tapia | Nov 18, 2022 | BRANDING, MARKETING
For a lot of small businesses, brand development starts with the logo. And, most of the time, brand development ends there as well. But, honestly, has a logo ever been held responsible for a company’s success or failure? Of course, as brand designers, we’d...
by Marcella de Tapia | Nov 17, 2022 | BRANDING, MARKETING
“It’s impossible to create work that both matters and pleases everyone.” – Seth Godin When I came to live in Mexico City over fifteen years ago, we moved into an apartment with a sunny roof garden that needed some plants. We went to this famous outdoor...
by Marcella de Tapia | Nov 17, 2022 | MARKETING
“The best marketing strategy ever: CARE.” GARY VAYNERCHUK Marketing has a bad reputation, and I understand why. Email boxes are flooded with unsolicited cold selling templates, pop-ups and other disturbing interruptions are trying to fight for our time,...
by Marcella de Tapia | Jul 23, 2022 | BRANDING, MARKETING
People think when they hear “personal branding” that it’s not for them anyway. They often have in the back of their minds that it’s all about putting themselves in the spotlight and promoting themselves. Or that it’s reserved for...
