“The best marketing strategy ever: CARE.”
GARY VAYNERCHUK
Marketing has a bad reputation, and I understand why. Email boxes are flooded with unsolicited cold selling templates, pop-ups and other disturbing interruptions are trying to fight for our time, attention, and money. Heartless manipulation techniques show companies don’t care about their customers nor ethics.
But who says that marketing needs to be this way? What if we put ourselves into the shoes of our customers, try to see the world from their perspective, and figure out what they really care about? What if marketing is connecting with the right people (aka customers), bringing them value, helping them get their needs covered, and their goals reached?
We all have the choice to do meaningful work. We all have the choice to do marketing differently.
